Dog treats are fast becoming a huge market and a profitable avenue within the pet sector. Whether customers are looking for training treats, long lasting bones, healthy chews or just delicious snacks, it’s vital you have the right selection available. Choosing which treats to stock isn’t just about filling your shelves. You want to build trust, choose suppliers who share your values, deliver the best quality to your customers, and ultimately, grow revenue.

We break down how to select the right dog treats for your store. In this article:

1. Product variety & selection
2. Quality & ingredients used in treats
3. Price points & profitability
4. Working with the best brands & suppliers
5. Seasonal trends
6. Speak to T.Forrest

Product variety & selection

Every dog has different preferences, as do their owners. That means catering to a huge audience of different dog breeds, ages, budgets, and health requirements. When thinking about product variety, look to stock treats that are not just tailored to different dogs, but are suitable for all dogs to eat. This includes:

• Training Treats: Ideal for younger and smaller dogs during training and supporting weight management.
• Dental Chews: Oral health is vital for all dogs and will ensure repeat customers.
• Premium Treats: For owners who want to treat their dog to a life of luxury, premium and higher-priced treats are ideal and ensure quality ingredients.
• Long Lasting, Natural Treats: Great for aggressive chewers or owners who want treats that calm and stimulate their dog.
• Health-focused Treats: Support joint and skin health, muscle development, and overall wellbeing.

Having this sort of selection ensures that regardless of what your customer is looking for, your range will meet their expectations.

Quality & ingredients used in treats

As we discover more about what’s in processed dog treats, owners are becoming increasingly aware of what they should be feeding their dogs. Taste is still important, but using quality ingredients is essential for building trust with your customers and getting them to come back for more. To ensure quality, think about stocking dog treats that are:

• 100% Natural: Single-ingredient treats suitable for dogs with allergies.
• Air Dried: Maintains flavour, increases shelf life, and reduces the chance of expired treats.
• Grain & Gluten Free: Free of additives and preservatives, good for sensitive stomachs.
• Suitable for Hypoallergenic Diets: Easy to find for dogs with allergies.
• Low Fat: Supports weight management and heart health.
• High in Protein: Supports muscle and tissue development and repair.
• Omega Rich: Supports joint and heart health, brain function, immune system, and healthy skin & coat.

Stocking treats that contain all these benefits keeps your customers’ dogs healthy, leading to a happier lifestyle—all without sacrificing flavour.

Price points & profitability

Whilst stocking healthy treats is essential, this has to make sense for your business to be profitable. Understanding the price points of your supplier and your mark-up is important. If managed correctly, dog treats can deliver strong margins, but make sure to offer a tiered range of products to suit all spending habits.

A healthy balance of products, whilst regularly swapping items outside your best sellers, can maximise profits without compromising choice. Use product data and customer feedback to identify the best options and make changes when necessary.

Working with the best brands & suppliers

Merchandising and branding play a big role in choosing dog treats. You want a trusted brand, reliable suppliers, and eye-catching merchandising.

Here at T.Forrest, we tick all the boxes. Our treats are locally made in Preston with free next day delivery for orders of £100+ VAT. Our distinct green packaging is perfect for enticing customers to grab from the shelf. We also air dry our treats to increase shelf life.

Seasonal trends

Don’t forget to adjust your stock for trending products or seasonal shifts. Seasonal products can build excitement in-store and drive footfall without compromising your best sellers.

Plan these into your promotional calendar and manage stock for seasonal purchases.

Speak to T.Forrest

We’ve been supplying high-quality, great-tasting dog treats since 1937. To discuss products or large orders, get in touch with our team. You can also purchase online with trade discounts and bulk deals, with free next day delivery and minimum order of £100 + VAT.